Serial System rides global chip shortage by diversifying

Singapore

COMPARED to the bigger tech-related players listed in Singapore, electronic components distributor Serial System is a minnow. Still, investors have been showing more interest in the stock after the company delivered a solid set of financials for the first half of 2021 on the back of a global chip shortage and attempts to diversify its portfolio and customer base.

In an interview with The Business Times, chief executive Derek Goh said the global shortage of chips and higher demand for electronic products during the pandemic have been positive for Serial System. The company has diversified its product portfolio beyond semiconductors to include printer accessories, household appliances and lifestyle goods.