SUBSCRIBERS
Servicing high-fliers
Dynasty Travel commands a premium for its services and it does not just survive but thrives in the tricky business.
Add BT as a preferred source
Mindy Tan
Published Sun, Jun 7, 2015 · 09:50 PM
THE tour packages at Dynasty Travel do not come cheap. This is something chairman Perry Neo is well aware of, given that his entire market strategy hinges on this premise.
"At Dynasty, we don't do mass market. We do quality holidays for the middle to high-end markets... our range of customers are high-end and they can afford to travel," says Mr Neo.
"For instance, we have a South America tour which spans over 20 days. About 70 per cent of our customers travel by business class because the journey is very long. Per couple, they pay somewhere from S$60,000 to S$70,000."
Copyright SPH Media. All rights reserved.
