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Showrooms essential for growing car sales, say dealers

Brands such as BMW, Volvo and Rolls Royce have put in millions into luxe showrooms that reflect their brands' prestige

The Volvo showroom cost S$4m. The upgrade is timed to ride on the brand's sales momentum, said its general manager.


RETAIL may be deserting brick-and-mortar premises for the online marketplace, but when it comes to cars, dealerships see a shiny new showroom as necessary for growing sales. It is why some of them spend millions to refresh their existing facilities or to erect new ones.


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