Showrooms essential for growing car sales, say dealers
Brands such as BMW, Volvo and Rolls Royce have put in millions into luxe showrooms that reflect their brands' prestige
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Singapore
RETAIL may be deserting brick-and-mortar premises for the online marketplace, but when it comes to cars, dealerships see a shiny new showroom as necessary for growing sales. It is why some of them spend millions to refresh their existing facilities or to erect new ones.
Axel Pannes, managing director of BMW Group Asia, said: "In markets like Singapore, showrooms still play an important role in the retail experience. Our customers are well-connected and better informed than ever before, but they still prefer to visit a showroom to touch, feel and experience one of the most important purchases in their life."
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