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SIA adopts multi-pronged approach to keep its edge

Key strategies beginning to take shape as airline continues to tackle headwinds

Nisha Ramchandani
Published Fri, May 15, 2015 · 09:50 PM

Singapore

SINGAPORE Airlines' key strategies are starting to take shape as it continues to combat a challenging operating environment and positions itself for the future.

At a briefing on Friday morning, chief executive Goh Choon Phong outlined key milestones that the group has achieved as well as plans for the year ahead.

The group unveiled its fourth-quarter results on Thursday, registering a near 47 per cent year-on-year jump in net profit to S$39.6 million on the back of lower fuel costs. Revenue for the quarter rose 6.9 per cent to S$3.88 billion, while operating profit swung into the black at S$91.9 million.

For the full year, SIA saw a net profit of S$367.9 million, up 2.3 per cent, on revenu…

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