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SIA showcases its premium economy class
New cabin product comes in the wake of a two-year product development programme and an estimated investment of US$80m
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Prisca Ang
Published Thu, May 21, 2015 · 09:50 PM
Singapore
SINGAPORE Airlines' new premium economy class will cater to an increasingly segmented air travel market, with a focus on long-haul and upper-medium-haul flights, said executive vice-president (commercial) Mak Swee Wah.
"Premium economy has been around for many years. In the last few years, however, there has been a widening gap between the traditional business class and economy class due to a changing industry landscape and consumer trends," said Mr Mak.
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