SIA showcases its premium economy class

Singapore

SINGAPORE Airlines' new premium economy class will cater to an increasingly segmented air travel market, with a focus on long-haul and upper-medium-haul flights, said executive vice-president (commercial) Mak Swee Wah.

"Premium economy has been around for many years. In the last few years, however, there has been a widening gap between the traditional business class and economy class due to a changing industry landscape and consumer trends," said Mr Mak.

He was speaking at the media launch of SIA's premium economy product, where the new premium economy seats …