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SIA, SMRT in separate forays into e-commerce
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Nisha Ramchandani
Published Fri, Jun 20, 2014 · 10:00 PM
Singapore
WITH more consumers letting their fingers do the shopping, transport firms Singapore Airlines (SIA) and SMRT Corp have launched e-commerce sites for their customers.
SIA yesterday announced a retail site for its KrisFlyer and PPS Club members, enabling them to rack up air miles when they use the KrisFlyer Spree website (www.krisflyerspree.com) to shop at over 2,000 retailers such as Bloomingdale's and Marks & Spencer.
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