SIA's key strategies taking shape

Thu, Jan 08, 2015 - 5:50 AM

Nisha Ramchandaninishar@sph.com.sg@Nisha_BT

PHOTO: BLOOMBERG

TO SAY that Singapore Airlines (SIA) had a turbulent 2014 could be an understatement.

Overcapacity, yield pressures, currency volatility, volatile fuel prices, not to mention cut-throat competition from Middle Eastern and regional carriers, particularly of the budget variety.

These...

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