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SIA's key strategies taking shape
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Published Wed, Jan 7, 2015 · 09:50 PM
TO SAY that Singapore Airlines (SIA) had a turbulent 2014 could be an understatement.
Overcapacity, yield pressures, currency volatility, volatile fuel prices, not to mention cut-throat competition from Middle Eastern and regional carriers, particularly of the budget variety.
These issues don't look like they will fade away in 2015 either.
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