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Singapore Airlines' digitalisation plans make room for the little things

National carrier goes down to the micro-level to enhance operational efficiency and customer satisfaction.

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Mr Wang says digital transformation is a journey, not merely a few initiatives. "It requires a concerted effort across the company for every aspect of business and at all levels of business."

Singapore

DIGITAL transformation plans often sound like major projects that involve companies making bold moves in a bid to give their businesses a new phase of life.

But national carrier Singapore Airlines (SIA) has decided that for its multi-million-dollar digitalisation plans to

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