Singapore brands' value up but strength still a concern: study

Singapore

THE value of top Singapore brands may have grown but concerns remain about their strength as they have "remained stagnant" and are losing out to some key rivals in the region due to the lack of competitiveness outside of the Singapore market.

Overall, the value of the top 100 Singapore brands in 2017 climbed to US$42.6 billion, up four per cent from US$41.1 billion in 2016, brand valuation and strategy consultancy Brand Finance said in a ranking study on Monday.

But when it comes to brand strength, measured by the Brand Strength Index (BSI), the study found that the average score for the top 100 local brands has fallen to 59.6 this …