Singapore jewellers keep their shine amid gold’s record run – even as margins thin

[SINGAPORE] Record-high gold prices may be squeezing margins and prompting caution among shoppers, but they have also burnished the yellow metal’s status as a safe-haven investment – a dynamic that is keeping jewellery retailers on their toes.

To sustain demand and protect margins in this high-price environment, jewellers are investing in manufacturing efficiency, launching entry-level products, and tightening supply-chain strategies.

Despite the mixed impact, Lee Hwa Jewellery’s flagship store in Ion Orchard continues to draw a steady stream of customers, according to parent company Aspial Lifestyle.