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Singapore swim school Fitness Champs splashes into Nasdaq with US$15 million IPO

Founder Joyce Lee cites global expansion plans for favouring a US listing

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Isabelle Chong

Published Fri, Sep 5, 2025 · 12:12 PM
    • Founded in 2007 by former competitive swimmer Joyce Lee, Fitness Champs is now one of the largest swim schools in Singapore, with more than 100 annual contracts with the Ministry of Education and over 2,000 private students.
    • Founded in 2007 by former competitive swimmer Joyce Lee, Fitness Champs is now one of the largest swim schools in Singapore, with more than 100 annual contracts with the Ministry of Education and over 2,000 private students. PHOTO: FITNESS CHAMPS

    [SINGAPORE] As a former competitive swimmer waiting to enter university, Joyce Lee started freelancing as a swim instructor in 1999 to help support her family in the wake of the 1997 Asian financial crisis.

    Now, the founder of Singapore-based swim school Fitness Champs is raising US$15 million in an initial public offering (IPO) on the Nasdaq, and looking to expand beyond the Republic.

    Fitness Champs is offering a total of 3.75 million shares – two million by the company and 1.75 million by selling shares – to the public at US$4 apiece.

    IPONasdaqSportsUnited States

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