Singapore’s Paradise Group expands further in US, aiming for 11 outlets by 2025

SINGAPORE’S Paradise Group is ramping up its expansion in the United States – its first market outside Asia – with eight more outlets in California and its first in Texas by 2025.

This will bring the group’s total US outlets to 11, across its Paradise Dynasty and Le Shrimp Noodle Bar brands. It currently has one outlet from each brand in an upscale shopping mall in Costa Mesa, California.

“It has always been Paradise Group’s goal to be a multinational company,” said Lin Sifang, the group’s head of marketing communications, in an interview with The Business Times.