Singtel ends ties with Gushcloud and employee over marketing drive

Singapore

IN THE heat of a controversy surrounding its marketing campaign last year, Singtel Group said it has terminated the services of the social media agency Gushcloud, and that an employee who worked on the campaign that discredited rival telcos M1 and StarHub is also no longer with the group.

Singtel group CEO Chua Sock Koong apologised to M1 and Starhub on the group's Facebook page on Thursday evening, saying that "Singtel does not condone negative campaigns or publicity against any individual or organisation".