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Singtel sharpens digital strategy, refreshes leadership team

Singtel unveiled changes on Friday to sharpen its digital strategy and refreshed its leadership team.

SINGTEL unveiled changes on Friday to sharpen its digital strategy and refreshed its leadership team.

After a recent review of Group Digital Life set up in 2012 to help capture opportunities in the digital world, Singtel will now focus on three key businesses in digital life - digital marketing (Amobee), regional premium video (HOOQ) and advanced analytics and intelligence capabilities (DataSpark).

It will also strengthen its role as Singtel's digital innovation engine through Innov8, which offers the group early access to leading innovations.

Digital lifestyle services - comprising AMPed, Dash, HungryGoWhere and, and NewsLoop - will be managed within the Singapore Consumer business where they can scale faster. Certain digital initiatives that are not scalable have been discontinued.

Singtel group CEO Chua Sock Koong said that digital marketing, regional premium OTT video and advanced analytics have been identified as key growth areas.

"We will double our efforts to build Amobee, HOOQ and DataSpark to become significant players," she said. Each of these businesses will be guided by a Board which includes independent directors with relevant industry and domain expertise.

Among key leadership changes, Group Digital Life will have a new CEO - Samba Natarajan, currently managing director of Digital Enterprise. The current CEO of Group Digital Life, Jonathan Auerbach, who plans to move back to the US, will relinquish his executive role but will remain associated with the group as chairman of HOOQ and director of Amobee.

Jeann Low, currently the group CFO, will take on the role of group chief corporate officer to oversee the group's corporate functions which include strategy, mergers and acquisitions, corporate communications, legal, regulatory and procurement. Singtel deputy group CFO Lim Cheng Cheng will be appointed group CFO responsible for all finance-related functions.

Ms Lim, Ms Low and Mr Natarajan will report to the group CEO.

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