Singtel unveils new brand identity to mark new phase
Marking of transformation beyond traditional telecommunications comes with a 'Let's make everyday better' tagline
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Fiona Lam
Singapore
SINGAPORE Telecommunications (Singtel) launched its new brand identity on Wednesday, its first brand refresh in 16 years that comes with a new logo, a tagline and a promise to improve customers' everyday experiences with the company.
"This reflects a new phase in Singtel's transformation journey to grow beyond traditional telecommunications into multimedia and ICT services," said Singtel.
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