Social media: better 'friend' than 'unfriend'

LIKE it or not, use it or not, social media is here to stay - and its digital tentacles are fast encroaching into unprepared boardrooms.

Prevalent social media platforms include Facebook, YouTube, Google+, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, and an exploding plethora of instant, real-time communication channels reaching random, specific and connected communities everywhere, anywhere, anytime.

Last year, eMarketer noted that out of 2.48 billion global Internet users, 1.86 billion are active …