Societe Generale taps rising risk appetites with DLCs

FOR financial services industry veteran Keith Chan, it's all about discipline, service and attention to detail.

The head of Cross Asset Listed Distribution at Societe Generale's Global Markets in Asia Pacific is responsible for the business development, sales and marketing of listed products, including structured warrants, callable bull/bear contracts (CBBCs), and more recently, daily leverage certificates (DLCs). Last month, Societe Generale was the first financial institution in Asia to roll out DLCs to investors in Singapore and the region.

"The question is what kind of service do you provide? Every investor has his or her individual needs, so you need to put …