The Business Times
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SPH and NeuroTrend launch neuro-marketing consumer insights lab

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Published Tue, Mar 6, 2018 · 09:50 PM

    Singapore

    ADVERTISERS who are clients of Singapore Press Holdings (SPH) will soon be able to delve deep into the minds of consumers, to see how they tick.

    The media company has teamed up with neuroscience technology company NeuroTrend to launch a neuro-marketing consumer insights lab in Singapore, the two companies announced at the signing of a memorandum of understanding (MOU) on Tuesday.

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