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SPH appoints new chief marketing officer

SINGAPORE Press Holdings (SPH) on Wednesday announced the appointment of Ignatius Low as its chief marketing officer (CMO), in charge of advertisement solutions across the print, digital, radio and outdoor platforms, as well as content marketing.

He takes over from Elsie Chua, who has decided to retire from the company after 20 years of distinguished service.

The announcement was made on Wednesday afternoon at a town hall meeting of SPH's media group. Mr Low's appointment as CMO is effective immediately, with Ms Chua staying on until June 2018 to ensure a smooth transition for SPH's key advertising clients and partners.

Mr Low is not new to SPH's integrated marketing division, having joined in September 2016 as head of media solutions, reporting to Ms Chua. He will commence his onboarding immediately with Ms Chua and fully take over her responsibilities on Ms Chua's last day of service.

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Anthony Tan, deputy CEO of SPH, said: "I would like to thank Elsie for her dedicated service to SPH over the years, especially for her stewardship over the past few years as we transitioned to offering multi-platform advertising solutions to meet the changing demands of the market. She is a media industry veteran who has helmed everything from print display and classified sales to outdoor advertising and content marketing.

"I am sure that Ignatius will continue to build a strong value proposition for our advertising partners, and accelerate our growth in a digital-first environment."