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SPH Magazines adds Times Publishing titles to its mobile app
SPH Magazines and Times Publishing have partnered to digitise and electronically distribute the latter's titles on SPH Magazine's online platform, expanding offerings to subscribers.
Bringing Times Publishings' titles onboard will boost the 105 titles currently published by SPH Magazines, which include Her World, Men's Health, CLEO, The Peak, ICON, Home & Decor and HWM.
Subscribers will be able to access the selection through the "My Newsstand" app, available on the Apple App Store and Google Play Store.
Subscriptions range from S$2 to S$30 a month.
The partnership has the potential to help the print industry shift their business online and "counter the challenges in the digital environment", said Loh Yew Seng, chief executive of SPH Magazines.
Siew Peng Yim, CEO of Times Publishing, said the initiative with SPH Magazines is part of the company's strategy to change its business model "to sustain relevance in the industry which is in an ever-shifting technological landscape".
Times Publishing currently prints, among other titles, Time Inc, The Economist, Forbes Asia and Readers' Digest.