SPH, StarHub to collaborate on content, data analytics, advertising

Singapore

MEDIA and telecommunications titans SPH (Singapore Press Holdings) and StarHub have signed a memorandum of understanding (MOU) to collaborate and innovate in areas of content creation, data analytics, marketing and advertising sales.

The partnership will create novel initiatives that will benefit SPH and StarHub stakeholders, such as joint subscription packages for new and upgrading customers, and the cross-promotion of content across each party's media platforms.