SPH unveils integrated marketing division

SINGAPORE Press Holdings (SPH) has unveiled a one-stop marketing strategy to serve advertisers across the group's many products.

The media and property group's new integrated marketing division, which will come under a beefed up management team, brings together its sales and marketing staff from across its platforms.

SPH group chief executive Alan Chan said on Tuesday that the move harnesses the strengths and experience of staff across the various platforms and "will position SPH better to offer effective media solutions" to advertisers and its partners.