The group has appointed current marketing head Elsie Chua (right) as group chief marketing officer to lead the integrated division incorporating print, digital, radio and out-of-home platforms. She will have two deputies - Ignatius Low (centre) and Tan Su-Lin (left).
PHOTO: SUHERMAN ISMAIL
SINGAPORE Press Holdings (SPH) has unveiled a one-stop marketing strategy to serve advertisers across the group's many products.
The media and property group's new integrated marketing division, which will come under a beefed up management team, brings together its sales and marketing...