SPH's relaunched AsiaOne website to focus on social news and trending topics

ASIAONE, Singapore Press Holdings' (SPH) news and lifestyle content site, has recently been relaunched with a fresh look, logo and content mix.

SPH said on Monday the site now focuses on social news and trending topics that are being discussed in Singapore, Malaysia and the region.

The website, which has been around since 1995, delivers stories that people want to talk about and share on social media.

Besides content curation, AsiaOne will continue to create popular lifestyle content and award-winning features, with an emphasis on well-curated, comprehensive story packages from local and foreign sources.

As the primary content aggregator for SPH's publications, it will continue to feature stories from The Straits Times, The New Paper, The Business Times and Stomp, while also syndicating content from SPH's stable of magazines, such as HerWorld, Home & Décor, Shape and so on.

Said editor at AsiaOne, Karen Lim: "The way we approach news is going to be different from the usual current affairs news breaks throughout the day.

"We know readers can get their news alerts from other local and international sources. Therefore, we are now focusing our efforts on news that matter to our readers - what they're really reading, talking about or sharing on social media."

With the revamp, AsiaOne has launched an integrated marketing campaign "Your Daily Good Stuff", which aims to communicate to readers that they can get their daily dose of trending content in Asia.

Besides digital advertising spaces, the new website offers flexibility in customising campaigns for advertisers, SPH said.