S'pore is Uber's choice testbed for new moves

Singapore

UBER is ever experimenting - and Singapore remains a choice testing ground for the San Francisco-based ride-booking app, Uber Singapore general manager Warren Tseng told reporters on Monday.

It is a market Uber "prioritises", it is the "San Francisco of this part of the world", he said. Singapore is where Uber has made several "big bold bets" - an operating principle spelt out on the company's office walls - from setting up a car-rental company to recruiting drivers to venturing into cash payments to woo heartlanders.