ST Engineering to unify brands, eyes health and medical tech
Add BT as a preferred sourceDeeperDive is a beta AI feature. Refer to full articles for the facts.
ST Engineering announced it will be moving to a unified brand from June this year to build stronger brand equity, group president and chief executive Vincent Chong said during the company's earnings briefing on Friday.
Mr Chong said that the group will be moving away from a portfolio of brands to a more unified approach.
"We will start to phase out the use of brands such as ST Aerospace, ST Electronics, Kinetics and Marine," Mr Chong said.
"All our corporate brands will be harmonised globally with ST Engineering as the master brand."
He also announced the group will be exploring new avenues for growth in 2018, especially in health and medical technology.
Looking at ageing populations around the world, Mr Chong said that medical technology will be a growth area for the group.
Navigate Asia in
a new global order
Get the insights delivered to your inbox.
"To ensure we accord the right focus for these efforts, we are evaluating the setup of a new business team outside of our four business sectors to help us develop these new enterprises and ventures," Mr Chong said.
Copyright SPH Media. All rights reserved.
TRENDING NOW
From 1MDB to ‘corporate mafia’: Is Malaysia facing a new governance test?
Middle East-linked energy supply shocks put Asean Power Grid back in focus
Beijing’s calculated silence on the Iran war
DPM Gan warns of 3 structural shifts to the global system that will bring greater challenges – and opportunities
