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Stamford Tyres appoints UAE dealer for Firenza tyres

Move is to expand its presence in the Middle East

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Published Thu, Oct 24, 2013 · 10:00 PM

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STAMFORD Tyres has appointed a dealer for Sumo Firenza tyres in the United Arab Emirates to expand its presence in the Middle East.

The Singapore-listed tyre and wheel distributor said yesterday that Al Habtoor Motors will be the official dealer for its proprietary brand of car and truck tyres.

Stamford said the appointment of Al Habtoor Motors will increase Sumo Firenza's brand equity and sales across the UAE.

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