StanChart announces multi-year partnership with Formula 1
The bank will also work with F1 Academy to promote inclusion and champion female motorsport talent
[SINGAPORE] Standard Chartered (StanChart) announced on Tuesday (Jan 27) a multi-year deal to become Formula 1’s partner, starting in 2026.
Through this agreement, the bank will be the official wealth-management partner and official corporate and investment-banking partner of the motorsport.
Under the deal, StanChart’s branding will feature on trackside signage. The bank said it will also give its clients the opportunity to benefit from a “range of exclusive experiences”.
It will also work with F1 Academy – a female-only, Formula 4-level single-seater racing championship – to promote inclusion.
Judy Hsu, chief executive officer of wealth and retail banking at the bank, said: “Our support for F1 Academy reinforces our commitment to championing female talent and developing the next generation of motorsport talent across our unique footprint.”
Stefano Domenicali, president and CEO of F1, noted that both the bank and the motorsport are “truly global in nature”. StanChart highlighted its significant global presence, operating in 19 of the 21 F1 race markets.
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Singapore is no stranger to the F1 scene. It has been hosting the Singapore Grand Prix since the inaugural night race in 2008. The most recent edition last October drew an average daily attendance of 100,213 spectators.
StanChart, responding to queries from The Business Times, said: “As a newly named F1 brand partner with a significant presence in Singapore, we are very much looking forward to the Singapore race and playing our part in contributing to its already iconic status.”
StanChart’s partnership with F1 is not the bank’s first foray into the world of sport.
It has been the primary shirt sponsor for current English Premier League champions Liverpool FC since 2010; this partnership is set to run until the end of the 2026/27 football season.
Closer to home, the bank has also been the title sponsor of the annual Standard Chartered Singapore Marathon since 2002.
“F1 joins our wider family of partnerships including (those with) Liverpool FC, marathons across 10 markets and a growing portfolio in arts and culture,” the bank added.
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