StarHub to step up sale of data analytics to corporate clients

Singapore

STARHUB Ltd, facing the biggest shake-up in Singapore's phone industry since it started almost two decades ago, is seeking growth beyond the consumer market. Its strategy: providing more data analytics to corporate clients.

Once an upstart third entrant, the city-state's No 2 telecommunications company is grappling with the emergence of a fourth mobile-network operator, TPG Telecom Ltd. According to StarHub, the worst-case scenario is for the Australian winner of the new licence to offer unlimited data, bundling the promotion with broadband.