Sunmoon CEO sees stars finally aligning
An impending investment by a Chinese online shopping group could be the game-changer that turns things firmly around.
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WHEN Gary Loh first bought into Sunmoon Food Co in 2007 as a private equity (PE) investor, he never thought that he would have to actually run it as a chief executive.
But a struggling business and overwhelming debt forced Mr Loh to put on his overalls and jump into the trenches. Today, however, a potential investment by Chinese online shopping group Shanghai Yiguo E-Commerce Co has given Mr Loh hope that he will finally be able turn this project around and eventually move on to other investments.
"This is just the beginning of a nicer road," Mr Loh said. "I took a very, very difficult path to get to where I am, and I'm glad that I'm hopefully being able to execute everything and get the company out of harm's way."
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