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Sunmoon CEO sees stars finally aligning

An impending investment by a Chinese online shopping group could be the game-changer that turns things firmly around.

"The whole market priced our business at zero, at that time our valuation was all net asset value-based. You can price it on earnings, but it's chicken and egg . . . Even before you have the egg in hand, you're pricing it at the roasted chicken, I think that's a bit unfair," says Mr Loh.

WHEN Gary Loh first bought into Sunmoon Food Co in 2007 as a private equity (PE) investor, he never thought that he would have to actually run it as a chief executive.

But a struggling business and overwhelming debt forced Mr Loh to put on his overalls and jump into the trenches. Today,...