Suntec launches livestream shopping to lure customers back to malls
This comes amid rising popularity of this shopping trend in Singapore through e-commerce websites and virtual events
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Singapore
SUNTEC City on Tuesday evening launched what it says is Singapore's first-ever livestreaming shopping festival, taking a leaf from the rising popularity of the livestream shopping trend in China.
The four-day event is a bid to reach out to consumers who are still nervous about going to malls, and to extend its "opening hours" to 11.30pm each night.
