Swatch upbeat after China ends zero-Covid policy

SWISS watch giant Swatch said on Tuesday (Jan 24) that its revenue growth was limited by China’s zero-Covid policy in 2022 but it anticipates strong sales this year following the lifting of restrictions.

Swatch, which also owns the luxury brands Tissot, Longines and Omega, posted net sales of 7.5 billion Swiss francs (S$10.7 billion) last year, up 4.6 per cent from 2021 at constant exchange rates.

But China’s Covid lockdowns caused a sales shortfall of more than 700 million Swiss francs, the maker of colourful watches said in an earnings statement.

The company posted a net profit of 823 million Swiss francs last year, up 6.3 per cent from 2021.

“Consistent double-digit sales growth in Europe, America, the Middle East and most of the Asian markets was severely dampened by the significant decline in sales in China,” the statement said.

“First the lockdowns, and then the massive Covid wave after the measures were lifted, led to shortfalls of over 30 per cent in this (fourth quarter),” it said.

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But the group said it expects “strong” sales growth in all regions and segments this year after the end of China’s Covid measures, which has already led to a recovery in consumption in the key market.

“The sales growth in January in China reinforces the group’s expectation to aim for a record year in 2023,” it said. AFP