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Tech, e-commerce startup Synagie debuts on Catalist at S$0.265 a share

Mr Clement Lee, chief executive officer of Synagie Corporation, with executive directors (from right) Zanetta Lee and Olive Tai.

HOMEGROWN e-commerce startup Synagie Corporation debuted trading on the Catalist board on Wednesday, trading at a high of S$0.275 in the early morning.

The stock opened at S$0.265 and hit S$0.275 at about 9.08am. As at 10.46am, it was trading at S$0.27 and nearly two million shares had changed hands. The firm, which made its initial public offering (IPO) at S$0.27 per share, has a market capitalisation of about S$71 million.

Synagie, founded in 2015, provides e-commerce solutions for businesses in the body, beauty and baby sector. It helps businesses execute their e-commerce strategies, such as by selling their goods or services to consumers online, and providing technologies to manage their multi-channel e-commerce operations.

Synagie's cloud-based platform - which leverages technologies such as cloud computing, Big Data analytics and artificial intelligence - is said to offer end-to-end e-commerce enablement and fulfilment solutions.

To-date, the company has more than 250 brand partners, including Johnson & Johnson, Kimberly-Clark and Shiseido, which use its e-commerce solutions.

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Clement Lee, chief executive officer of Synagie Corporation, said: “Being listed on the Singapore Exchange (SGX) provides us with a new platform that will give us better access to the capital markets and help enhance our position as a leading e-commerce enabler in the region.”

Mohamed Nasser Ismail, SGX's head of equity capital market for small and medium enterprises and head of capital market development, said: “Technology in the form of e-commerce is disrupting the way consumers shop, browse and consume. We look forward to supporting the company as it looks to enhance its e-commerce platform, Big Data analytics capabilities and expand its geographical reach.”

The listing of Synagie Corporation brings the total number of companies listed on Catalist to 210, with a combined market capitalisation of more than S$11 billion.

The SGX said that this listing will also strengthen the exchange's technology cluster, which will now have a total of more than 70 companies, with a combined market capitalisation of more than S$70 billion.

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