CHINESE tech giant Baidu on Tuesday (Nov 21) beat third-quarter revenue estimates and reaffirmed its commitment to invest in artificial intelligence to power future growth.

The strong performance by the owner of China’s largest search engine was helped by a jump in advertising income as the Chinese economy shows signs of recovery.

Revenue for the quarter ended Sep 30 was 34.45 billion yuan (S$6.5 billion), compared with analysts’ estimates of 34.33 billion yuan, according to LSEG data.

China’s economy is set to grow 5.4 per cent this year, the International Monetary Fund said earlier this month, making an upward revision to its earlier forecast of 5 per cent growth. This has prompted companies to spend more on consumer advertising online.

US-listed shares of Baidu were marginally higher in pre-market trade.

Baidu has in recent years focused increasingly on AI, creating a self-driving vehicle and investing heavily in generative AI, which is capable of creating text, images and other media.

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Last month, it unveiled the newest version of its generative AI model, Ernie 4.0, saying its capabilities were on par with those of ChatGPT maker OpenAI’s pioneering GPT-4 model.

Baidu’s chief financial officer Rong Luo said the firm will continue to prioritise AI investments, especially in generative AI and foundation models, to power its growth. “We will do so with an unrelenting focus on efficiency and strategic resource allocation.” Luo said in a statement.

Unlike Chinese tech peers Alibaba and Tencent, which reported last week, the company did not mention what impact intensifying US export curbs on high-end technology to China might have on its cloud business.

Last week, Alibaba shelved its plan to independently list its cloud unit citing uncertainty created by the restrictions, that include the US barring Nvidia from selling advanced AI chips to Chinese clients.

Reuters reported earlier this month that Baidu placed an order for domestically-made AI chips from Huawei in August in anticipation of Washington tightening export curbs. Baidu did not respond to a request for comment on the report.

Baidu’s online marketing revenue rose 5 per cent in the third quarter to 19.7 billion yuan.

During the quarter, Baidu reported adjusted net income of 7.27 billion yuan, up 23 per cent from 5.89 billion yuan for the same period last year.

The company reported an adjusted profit of 20.4 yuan per American Depositary Share (ADS), compared with a profit of 16.87 yuan per share a year earlier. This also exceeded analysts’ average estimate of 16.55 yuan per ADS, according to LSEG. REUTERS