Meta, Apple at risk of increased regulation of digital wallets

    • The CFPB estimates that 17 companies representing 88 per cent of total digital payments annually will be covered under the proposed rule.
    • The CFPB estimates that 17 companies representing 88 per cent of total digital payments annually will be covered under the proposed rule. PHOTO: BLOOMBERG
    Published Wed, Nov 8, 2023 · 07:41 AM

    META Platforms, Apple, Alphabet and other companies that offer digital wallets and payment apps would fall under US Consumer Financial Protection Bureau (CFPB) supervision under a newly proposed rule aimed at treating non-banks more like traditional counterparts.

    Companies handling more than five million transactions per year would be regulated such as banks, credit unions, and other financial institutions already under the CFPB’s supervision, the agency said on Tuesday (Nov 7). CFPB examiners would be able to monitor payment apps for compliance with federal money-transfer laws, as well as for unfair, deceptive, or abusive conduct, should the rule be finalised. The agency can already step in if nonbanks act unlawfully, but it cannot regularly supervise their operations under current rules.

    “Today’s rule would crack down on one avenue for regulatory arbitrage by ensuring large technology firms and other nonbank payments companies are subjected to appropriate oversight,” CFPB director Rohit Chopra said.

    The use of digital payments to store and send money – services such as PayPal Holdings’ Venmo and Block’s Cash App – has boomed in recent years as consumers use their phones and other electronic devices for transactions. While banks have largely facilitated these services in the past, technology companies have now stepped in, according to the CFPB, and safeguards that consumers tend to take for granted, including deposit insurance, may not apply.

    The CFPB does not have authority over deposit insurance, so it would not be able to enforce those types of protections even if additional oversight is approved, but the agency would be able to know if companies are making false claims.

    The proposal is aimed squarely at Apple Pay and Google Pay. The CFPB already supervises PayPal and Block, so the agency likely has at least some visibility on activity for Venmo and Cash App.

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    A spokesperson for Alphabet declined to comment. Representatives for Meta, Apple, PayPal and Block did not immediately respond to requests for comment. Scott Talbott, executive vice-president of the Electronic Transactions Association, which represents affected companies, said the group “supports the goals of consistency and robust consumer protection” and will examine the proposed rule.

    “By bringing supervisory attention to large nonbank payment firms in line with expectations for banks offering similar products, the CFPB is taking a step in the right direction,” Lindsey Johnson, chief executive officer of the Consumer Bankers Association, which represents retail banks, said. “For a healthy, innovative and competitive financial-services ecosystem to function, consumers need to know that they are protected equally, regardless of who they do business with to meet their financial needs.”

    The CFPB estimates that 17 companies representing 88 per cent of total digital payments annually would be covered under the proposed rule. Those companies processed some 13 billion transactions representing US$1.7 trillion in payments in 2021, the agency estimates.

    The CFPB is already investigating Venmo’s error-resolution processes, PayPal said in a Nov 2 regulatory filing. The company said it’s cooperating with the investigation.

    Under Chopra, the CFPB has been eyeing big tech companies’ entrance into consumer payments and other financial services. Chopra’s first act as director, in October 2021, was to demand information from Apple, Google, Amazon and other big tech companies about their payment operations.

    In September, the CFPB warned Apple over its policy of requiring iPhone users to funnel all payments through Apple Pay, instead of allowing direct integration with apps such as Venmo. Google’s Android operating system, for its part, allows competitors to offer alternatives to Google Pay.

    Comments on the regulator’s proposal are due by Jan 8, or 30 days after the publication of the proposed regulation. BLOOMBERG

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