Salesforce seeks growth via international markets, sees South-east Asia as a key focus
The company’s investment in the region is part of its strategy to accelerate growth outside of the US
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[SAN FRANCISCO] After years of drawing the bulk of its revenue from the United States, customer relationship management software provider Salesforce is now turning its sights to the international markets.
“We see... a huge opportunity for us to drive growth in the international markets,” said Brian Millham, Salesforce’s president and chief operating officer.
Millham has identified Asia – specifically, South-east Asia – as a key market with huge opportunity. The region is particularly attractive due to its large population, along with a collective gross domestic product that is comparable with markets such as India.
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