Salesforce seeks growth via international markets, sees South-east Asia as a key focus

[SAN FRANCISCO] After years of drawing the bulk of its revenue from the United States, customer relationship management software provider Salesforce is now turning its sights to the international markets.

“We see... a huge opportunity for us to drive growth in the international markets,” said Brian Millham, Salesforce’s president and chief operating officer.

Millham has identified Asia – specifically, South-east Asia – as a key market with huge opportunity. The region is particularly attractive due to its large population, along with a collective gross domestic product that is comparable with markets such as India.