UK competition watchdog accepts Meta's changes to advertising data rules

BRITAIN’S competition watchdog said on Tuesday (Aug 20) it has accepted Meta’s proposed changes in the way it uses the data of customers advertising on the global social media platform.

Meta had pledged to limit how it uses advertising customers’ data to prevent it from gaining an unfair advantage.

Under the original commitments, advertisers on Meta platforms could “opt out” of their data being used to improve Facebook Marketplace.

However, the new proposal ensures that all the Facebook Marketplace advertisers’ data will not be used to improve the ecommerce platform, without having to opt in or out, the Competition and Markets Authority said.

“The CMA has concluded that the revisions go above and beyond the original commitments and would not leave any advertisers worse off. As a result, the CMA has accepted the proposed variation,” it added. REUTERS