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‘Thoroughbred over unicorns’: How SGAG parent Hepmil went from seed to sale

Advertising and public relations giant Publicis Groupe is acquiring the company for an undisclosed sum

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Young Zhan Heng

Young Zhan Heng

Published Wed, Oct 29, 2025 · 06:02 PM
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    • From left: Hepmil co-founder Karl Mak; vice-chairman, Jeffrey Seah; and co-founder Adrian Ang. Seah says media companies need to find their niche to succeed.
    • From left: Hepmil co-founder Karl Mak; vice-chairman, Jeffrey Seah; and co-founder Adrian Ang. Seah says media companies need to find their niche to succeed. PHOTO: MSW VENTURES

    [SINGAPORE] South-east Asia’s tech scene received a boost with news of Hepmil Media Group’s acquisition by French media giant Publicis Groupe on Wednesday (Oct 29).

    The startup’s early stage investor, Jeffrey Seah, is hopeful that this could mark a turnaround for the industry. “It is my fervent wish that Hepmil’s acquisition will drive away the pall of negativity, and bring positivity and momentum back to the region,” he told The Business Times.

    Advertising and public relations company Publicis Groupe said it was acquiring Singapore-based Hepmil, the parent company of home-grown meme page SGAG, for an undisclosed sum.

    MediaM&ASeed fundingAdvertising/marketing

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