You are here


Time to tighten digital banking metrics

UOB found through a survey of consumer customers in Singapore that in all cases to do with wealth, deposit, and loan products, the offline channel - branches or call centres - is still preferred at the purchasing stage. The exception is with credit cards.

THE heightened pressure on Singapore banks to prove their mettle amid Big Tech disruption means an ongoing rewrite in how digital banking is showing off richer returns.

How digitalisation is being measured by banks in dollar terms can now be sharpened, with data recently revealed by UOB...

Market voices on: