Toying around with urban culture
Toy maker Mighty Jaxx dabbles in designer figurines, apparel, punk brands and even creates its own unique licence.
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Claudia Chong
TAKE a walk past The Cathay today, and it is impossible to miss the huge dog guarding the building's entrance. That is, the half-squatting bright red balloon dog casually relieving itself of a balloon poop (so is that where balloons come from?).
The permanent installation was made possible by local designer toy studio Mighty Jaxx, which worked with London-based artist Whatshisname to create the line of balloon dog toys that the Cathay sculpture is based on.
But Mighty Jaxx is more than just a toy maker. The company dabbles in all areas of urban culture - be it designer figurines, apparel, developing punk brands, or even creating its own unique licence.
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