Transitions Optical eyes Asia-Pac growth through tinted lenses

Singapore

US-BASED optical firm Transitions Optical sees room for growth in the Asia- Pacific, where sales are rising at a double-digit clip.

While its market share in this part of the world lags behind its stronghold in more mature markets such as North America and Europe, it is keen to boost awareness of its adaptive lenses, especially in promising Asian markets.

Globally, the maker of adaptive lenses has a market share of 10 per cent of all lenses (which includes regular prescription lenses). In Singapore - which has one of the highest rates of myopia in the world - the brand's market penetration is 15 per cent.

Factors which influence demand include purchasing power, the maturity of local optical prof…