Alaska Airlines is poised to buy Virgin America for US$2b: source

New York

VIRGIN America, founded on the premise of being a cool airline shuttling people from New York to California in style, is near a deal to sell itself to a competitor originally created to ferry people 330 miles across Alaska.

Alaska Airlines is poised to buy Virgin for about US$2 billion, a person briefed on the matter said on Saturday, describing a move that would unite two popular smaller airlines in the latest round of consolidation within the industry.

Should Alaska reach an agreement to acquire Virgin - details were still being negotiated and could still fall apart - an announcement could come as soon as Monday, said the person, who was not authorised to speak about the matter.

A sale...

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