American to revive an era of glamour

Ad campaign targets US transcontinental aviation market

[NEW YORK] As competition in the US transcontinental aviation market heats up, American Airlines is running a new advertising campaign highlighting its decades of service on these routes.

Ads that began appearing on the websites of consumer publications earlier this month, and on those of entertainment trade publications in January, highlight American's legacy as the first US airline to offer both eastbound and westbound non-stop transcontinental flights, in 1953.

The campaign, by the New York and Dallas offices of McCann Erickson, part of Interpublic Group of Cos, features glamorous actors who were and are the carrier's passengers on these routes, including Grace Kelly, Gregory Peck, Julianna...

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