Billionaire Wei Jianjun is now Jack Wey in branding push

Shanghai

MOST car executives have reasons to feel at ease after hitting the one-million annual sales mark in China, an exclusive club that includes General Motors and Volkswagen. For Great Wall Motor Co's Wei Jianjun, the feat stoked fears that the SUV maker may be doomed.

That's because history is littered with companies that grew big but eventually failed because their products became a commodity and lacked the star power to create clamour among customers, according to the chairman of the manufacturer that has kept a 14-year streak as China's top SUV seller.