'Booth babes' bow out as carmakers opt for less flesh in Geneva

Munich

A YEAR ago, two blondes in skin-tight silver mini dresses and stiletto heels were stationed at Ssangyong Motor's display at the Geneva car show.

When the annual event reopens on March 8, the South Korean manufacturer's "booth babes" - as they are known in the industry - will be gone, replaced by male and female models dressed in sportswear to promote its line up of pick-ups and cars.