Carmakers rush to put Saudi women behind wheels of their models

New York

CAR companies haven't wasted any time courting the nine million potential customers unlocked when Saudi Arabia lifted its ban on women drivers.

The decision has lit up social media, with both cheers and jeers for the ruling, which takes effect in June. Also joining the chorus are carmakers looking to capitalise on the move, racing each other to get their first words out to woo prospective female drivers in the Middle East's biggest economy.