China’s BYD to give dealers two billion yuan for hitting sales target: sources
BYD, which outsold Tesla in electric car sales globally for the first time in the fourth quarter, will hand out rewards totalling billions of yuan to its Chinese dealers, according to two dealers with knowledge of the matter.
The Chinese automaker will pay 666 yuan (S$126) per car to the dealers if they have achieved their sales targets in 2023, the sources said. The number 666 is considered an auspicious figure in China since the number sounds such as the word for “cool” or “amazing”.
In total, BYD is estimated to pay up to two billion yuan as it sold more than three million units of pure electric cars and plug-in hybrids in the year, the sources added.
Chinese media outlet Yicai first reported BYD’s dealer bonus on Tuesday (Jan 2). BYD did not respond to a request for comment from Reuters.
BYD has been rapidly expanding its sales network in China via dealerships to boost its sales, especially in lower-tier Chinese cities.
It had more than 3,400 stores in China selling its Dynasty and Ocean series of cars as at October, the highest among all brands, according to China Merchants Bank International.
BYD reported a total of 21 billion yuan in net profit in the first three quarters of 2023 with sales of more than two million vehicles and components such as batteries and smartphone electronics.
BYD sold three million cars globally in 2023, 62 per cent more than in 2022, of which 1.6 million were pure electric vehicles (EVs). Tesla said it delivered 1.8 million EVs in the same period, an increase of 38 per cent from a year ago.
But for the fourth quarter, BYD beat Tesla out to the top EV maker spot, with sales mostly in China. REUTERS
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