Daimler opens Beijing R&D centre

Published Mon, Nov 3, 2014 · 09:50 PM

Beijing

DAIMLER AG has opened a research and development (R&D) centre in Beijing tasked with further tuning its Mercedes-Benz brand to wealthy Chinese tastes and closing the sales gap with Audi AG and BMW AG.

The German auto maker's move demonstrates a desire to "embed us more deeply in China, to make cars best suited to China", Hubertus Troska, Daimler's China head, told Reuters.