Dutch court finds KLM ads misleading in greenwashing case
A Dutch court ruled on Wednesday (Mar 20) that KLM misled customers with an advertising campaign aimed at improving the company’s environmental image, in a case of so-called greenwashing.
The decision is an important symbolic victory for environmentalists who said the company’s “Fly Responsibly” campaign was misleading, given that all aviation is an important source of greenhouse gas emissions.
“A number of advertisements made by KLM in the past were misleading and therefore illegal,” the court said in a summary of the judge’s written decision.
However, the company will not be forced to issue any rectification, and it may continue to advertise to customers. In the future, the firm must be “honest and concrete” about environmental claims, the court said. Reuters
KEYWORDS IN THIS ARTICLE
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Transport & Logistics
Singapore Airlines could post highest-ever earnings of about S$2.7 billion for FY2024, says analyst
Tesla axes most of Supercharger team in blow to other automakers
Carnival’s Princess brand revises 2025 world cruise routes amid Red Sea tensions
More than 800 Hyundai, Kia EVs in Singapore to undergo recall for electronics fault
Lufthansa, Air France-KLM to cut costs after tough first quarter
Stellantis misses forecasts with 12% revenue drop in Q1, sees stronger H2