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Dyson's Singapore electric dream is all about personal cars

It's the biggest segment of the market and likely to see the fastest adoption: CEO

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Annabeth Leow

Annabeth Leow

Published Tue, Jul 9, 2019 · 09:50 PM

    Singapore

    HOME appliance maker Dyson's bid for the electric vehicle market involves a bet on personal cars, chief executive James "Jim" Rowan has said.

    Calling that market "the biggest segment, certainly" in the electric landscape, he added that it will likely see the fastest adoption on consumer-driven uptake and industry trends such as sustainable transport.

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